Betfred is the 4th largest bookmaker in the UK and throughout the years they have innovated the industry in many ways as they were the first brand, for example, to offer the best price guarantee on horse racing and invented lucky bet type.
Betfred is an excellent bookmaker especially if you usually are betting on football and horse racing: they have a massive range of great sports and events so you will always find what you are looking for.
Betfred has a great welcome offer for new customers in addition to a considerable amount of regular bonus for regular customers: after all, they are known under the name of ‘The Bonus King’.
Betfred has been running some of the most popular promotions for many years, and they are very reliable. Whatever the horse racing you are looking for you can be sure that it will be streamed by Betfred and odds are very competitive across all markets. Betfred website is easy and intuitive to navigate and surely this is an operator that will fit really well in your betting portfolio.
Three main reasons for opening an account with Betfred:
Top betting site for racing and football – great odds on traditional sports markets
Massive Live Streaming section – all UK and Irish horse races covered and a huge amount of others sporting events
Best Horse Racing Betting Site – best all round for betting on both horses and greyhound. Betfred is also the owner of Tote betting.
Betfred has now more than 50 years old, and it is one of the most experienced UK betting companies around. Based in Warrington, UK they are employing more than 10,000 people and are the UK’s 4th biggest betting operator.
Betfred was founded in 1967 by Peter and Fred Done. They started with a single shop that was based in Salford and to set up the business they mostly used the money they won by betting on England to win the World Cup in 1966. The company grew fast over the next decades and in 1997 there were already more than 100 Betfred shops around: today Betfred has 1400 betting shops in Britain.
In 2002 they started to also take bets via phone and in 2004 they launched their first online betting site which was followed by mobile in 2006.
Betfred is famous in the UK to be the first bookmaker that came up with the decision of paying out early. Done’s are both Manchester United fans, and they decided to pay earlier on the Reds to win the 1998 league: unfortunately for them it was Arsenal who triumphed for just 1 point. In 2012 they did it again and United lost the title to Man City on goal difference.
We also understand that Fred Done has lost £1 million to Victor Chandler after placing a bet that Man Utd will end up above Chelsea in the 2005 Premier League season. So if you are a Manchester United fan, it surely makes sense to bet with Betfred.
Betfred is also known to have bought some innovations in the betting industry. It was Fred Done that invented the Lucky 15 bet type back in 1984, and in 2004 they also created the first betting shop millionaire. They came first in many things like to offer singles markets on football, to offer a ‘back or lay’ service on football, best price guarantee on horses, non-runner no bet and a lot more.
Nowadays Betfred is a modern betting brand as it has embraced the digital revolution fully. They still have an excellent presence on the high streets though with around 1500 shops in the whole country.
Betfred is one of the last independent betting operators in the UK and it has integrated very well the online and offline: you can deposit and withdraw from your account by using cash in a Betfred store.
Even though Betfred website is only in English, you can use a different range of currencies.
Design, Interface & Appearance
The menu options on the left is very clear with betting highlights, and the A-Z list will help you find whatever market you are looking for in a very short time. In the central part of the page, you will see all the latest in play betting markets grouped by sport. In the right-hand menu, you will be able to access results, stats, commentary and a lot more.
The mobile app is also nice, and even if we have seen some that are better, it is structured logically, and it is straightforward to navigate and use. The menus are very big and clear, and the pages are not overcrowded. It is undoubtedly a plus that you don’t have to scroll down a lot to find what you are looking for. Betfred has focused on user experience with all their products, and the results are there to be seen.
Although for some the Betfred site might look somewhat dated and clunky we think that it ultimately depends for what you are looking for. It is a fact that this betting company has done what they can to deliver lots of information functionally so that you can place your bets quickly and also take advantage of the others features.
Betfred history is linked with horse racing, and it is no surprise to see that they are still leading in this sport. In addition to having a fantastic depth of market, they are also the owner of the Tote, so they have a full presence at every single UK racecourse.
What they do offer to punters are streaming of ALL UK and Irish races, great stats and price guarantee, a considerable amount of horse racing offers and a consistent presence at every course. Surely it is not easy for any other bookmakers matching that, and they don’t.
Even if their focus on horseracing is huge, it doesn’t mean Betfred are not covering well also other sports. Betfred does have an excellent depth of market on most sports with the only criticism being the size of some of the smaller markets in offer.
As we said horse racing depth of market is massive, but for top football games you will also have around 100 betting lines to choose from. Even though Betfred are sponsoring snooker, this sport doesn’t seem to get many markets which is a bit surprising.
Betfred also has lots of specials and non-sports markets to keep their punters entertained. You can, therefore, bet on events like the Eurovision, politics, Tv shows and lots more.
Betfred is offering guarantee odds on both UK and Irish horse races. They were the first brand to come up with this successful concept and have been consistent with it. In regards to odds for other sports Betfred are there or thereabouts with the best, and if you also consider the vast amount of bonuses offered, then you are likely to get a perfect overall deal by betting with them.
Betfred does also have regularly enhanced odds offers for their new and existing customers: two of the most popular promotions are ‘double delight’ and ‘hat-trick heaven’ that have been going for years. If you back a first goal scorer and he does score and then find also a second goal during the game, you will get paid double the odds. If he does score three in total, you will get paid at treble the odds. This means that if you pick a player that is in particularly good shape, you have a great chance of getting a fantastic deal out of it.
Odds can be set in fraction, decimal and American formats very easily at Betfred. If you don’t find the bet, you wanted to place, just get in touch and Betfred will be happy to give you a bespoke price, especially if it does involve Man Utd!
Minimum & Maximum Bets And Payouts
It is always important to check maximum payouts if you are placing rather large stakes or if you are wagering on high odds accumulators. Betfred is somewhere in the middle range when it comes to maximum bets and payouts. Minimum bets are as low as £0.01, and the maximum is defined by the payouts.
Betfred will give a payout of up to £1 million on the UK and Irish horse racing and £250,000 on licensed greyhounds races. For major football games, the payout goes as high as £1 million while for golf is £500,000 and for others sports, it is in the region of £100,000.
If you are not sure about a maximum payout, you can search in the FAQ’s section of Betfred website. On novelty and special bets, the payout is just £10K which is very low, and you can get a lot higher with other betting sites if you are planning to bet on those markets. Totepool big jackpots are obviously excluded by the maximum payouts caps.
Live Betting & Streaming
Live In Play Betting
Live in-play betting is getting more and more popular, and similarly to other betting sites, Betfred has dedicated a full section on it. Betfred in-play section is well organised with betting markets divided by sport: their section it is one of the easiest in the industry for the time it takes to find the event you are looking for.
We have to say that the in-play service doesn’t have the same depth as others betting sites. You will, however, see some match stats and commentary text that will provide you with information on how things are proceeding. Generally, though Betfred is not excelling in this area and there are better services elsewhere.
The mobile in play is very fast, and again it is easy to find events. It has clearly been designed as a no-frills service that loads fast on every mobile network, even the slowest ones. This is another example of Betfred decision to prioritise functionality over aesthetics which is not bad if you are keen to have a live betting service which is fast and reliable.
Betfred is one of the UK bookmakers that are streaming more events. In addition to having ALL UK and Irish horse racing meetings they are also streaming others sports like Football, Basketball, Tennis and a lot more. The service is entirely free although to watch racing you will need to have placed at least £1 on the race. For the other sports, you merely need to have a funding account or have placed a wager in the previous 24 hours.
You can watch the streaming both on desktop and mobile. Betfred also has excellent radio commentary services: when they don’t have live streaming available, you will still be able to hear how things are proceeding. This is a nice addition to have in the betting in play package.
Betfred has a very functional betting app that you can also use to play other products like casino, games, etc. All the apps are well rated both on Apple and Android and with the app you can do pretty much everything you can do in the desktop site.
The app is split into large sections which are very easy to comprehend and navigate: there is in-play, football, horse racing, etc. The A-Z list will allow you to find whatever you are looking for. Odds and text could be more clear, but the app is really fast on the positive side.
The betting in play section does also allow to play bets very fast, and you can even manage your account, see betting history, banking etc.
All considered the app is nothing groundbreaking but as part of the overall package, it is an excellent betting platform where functionality is the priority.
Betfred launched their Cash Out functionality a bit later compared with the other main betting sites. It is however now fully working and it is very functional. With Cash Out you can decide to cash in your bet before the event goes to completion. This gives more control to the punter that will need to use it correctly though as the payout will always be proportionally less then if you will wait for the bet to run to completion. If you want to know more details about Cash Out check out our dedicated section.
Surely this is a perfect addition to the Betfred live betting service. You will be able to see the markets that qualify for Cash Out as they do have an icon next to it. Cash Out availability will also be marked on the bet slip.
Gaming & Casino
Similarly to other big online betting sites, Betfred is also offering a vast range of products like casino, poker, games and so on. If you do sign up to other products, you will also benefit from additional welcome bonuses.
As far as mobile gaming is concerned, Betfred offers a range of other mobile apps that are dedicated to casino, games, etc. You can also play some games via the main app if you don’t want to download too many apps.
Betfred is very active also on social media like Facebook and Twitter. On Facebook users will be able to get the latest news, get offers, tips and a lot more.
Betfred also has an excellent Twitter feed with more than 100k followers. The feed (@Betfred) is updated with all the latest news and offers an also it is useful if you want to get in touch with support or request a bet without having to login into the main site.
Unique Selling Point
Surely Betfred is the best sportsbook when it comes to horse racing package. In addition to being able to watch in live streaming every single UK and Irish race, the amount of offers available is just incredible: from price guarantees to place pots, Lucky’s and more. Betfred also owns the Tote so they can offer a wider range of pool betting, enhanced jackpots that you won’t find anywhere else.
Generally speaking, Betfred has an excellent site and mobile app which are functional, easy to navigate and get the job done fast. This betting site is also very generous with existing customers that will get some value every single week. Betfred does also cover a decent amount of sports with good depth of markets. Payments options are many and comparable with the others majors betting company.
If you love a betting site that is functional and solid and you don’t really care too much about aesthetics, then you will be satisfied with Betfred.
Payment Options Deposit & Withdrawal
Betfred is strong when it comes to payment options and also different currencies. The minimum deposit is as low as £5, and the same is for withdrawals. You can use the same account to bet online, by phone and in shops. You can deposit and withdraw in cash from any Betfred store and this is a nice plus that online-only betting sites cannot offer (min deposit is £10 and maximum withdrawal is £250 although you can arrange higher cash withdrawal by contacting customer service).
Betfred does support all the most popular payment options and if you want to know more details of every single one, visit our payments options dedicated section.
Even if Betfred is a UK focused betting operator, they are still offering a considerable number of payment options and different currencies.
The minimum deposit at Betfred usually is around £5 while the maximum deposit is not limited when using bank transfer. All major debit and credit cards are accepted.
With Betfred, you can withdraw by using the methods you have deposited with. Minimum withdrawal is £5 except for bank transfers and wires that are £25. The maximum withdrawal limits do vary but are in the range of £10k in the 24hr period. Not limited for bank transfers.
Even if Betfred withdrawals are made immediately, depending on the method, you might need to wait for between 2 and 5 working days for the money to show in your account. This is unless you are using e-wallets like Skrill, Neteller and Paypal where you will typically have the funds in a few hours.
You can reach out Betfred 24/7 via live chat, email, phone and so on. Betfred has an extensive FAQ section which is really handy and will help in answering some of the most popular queries. The only annoying thing is that the FAQ section is not searchable and this is surely something they can improve.
Generally, Betfred customer support is very well rated, and this is one of the reasons why lots of customers are loyal to the brand. In addition to being easily reachable, Betfred agents are well-prepared and friendly.
Betfred holds a UK gambling license, and as such, they need to follow all the rules in regards to responsible gambling. Betfred, however, goes beyond and is offering a wide range of tools to help customers manage their betting activity responsibly. If you want to know more, you can also visit GambleAware.org which is a dedicated independent advisory service.
Betfred has a full UK Gambling Commission license (Ref Number 39544).
Petfre Limited (Gibraltar)
Betfred Online, c/o The Spectrum, 56-58 Benson Road, Birchwood. WA3 7PQ.