Football Betting Sites

Football, or soccer for the Americans, is the without any doubts the most bet on sport in the world. From the latest estimates, 70% of sports match-betting are made on football which are worth around £600 billion if we consider both the legal and illegal markets. As football is so popular, bookmakers are fighting hard to win more customers and this tends to drive very good value for punters: by doing some shopping around you can really find great odds and offers that will significantly increase your long-term chances of being a successful football punter.

Here at BestBettingSites.Online we have been betting on football for years and we have reviewed all the opportunities and betting sites to suggest you only the best. In this page, you will also find the suggested bet types for football betting.

Best Online Bookmakers For Football Betting

With any bookmaker, you will be able to bet on football. If this is very good as there are many opportunities, not all the betting sites are the same and offer the same quality products. For this reason, we have selected for you what we believe are the absolute best bookmaker for football betting. Those operators do cover most of the needs any football punter will ever have.

BetVictorBetVictor  – Best For Odds And Fair Terms

BetVictor cannot be ignored when we are talking about football betting. They have some of the best football odds around and this is a fact: a recent study has proven that they do have the ‘best odds on the Premier League’ with 71% of football odds that are higher than the middle value. This is surely the place to go if you want to make sure to get the best return from your winning single and multiple football bets.

BetVictor has been verified by leading odds comparison sites as the betting sites that have offered the overall best odds for the last 5 football season. But great odds is not the only reason why you should pick BetVictor as your football bookmaker.

They do also have an excellent range of markets as they do cover around 50 different leagues from all over the world. If you like South American football they are very strong there too! In addition to covering many leagues, they also have a great depth of markets: some big games have more 150 betting lines on offer so surely you will find what you are looking to bet on.

One downside from BetVictor is that they do not offer live football streaming and also regular offers are quite a few. Having said that, when BetVictor do have an offer it tends to be on football and high value so surely keep an eye on them. BetVictor are also strong for football accas: they were the bookmaker that invented acca insurance and generally, they have a name in regards to good accumulator promotion.

If you are looking to bet in play BetVictor won’t let you down as they have a very smooth and vast section where you will find lots of lines available. But BetVictor is also a very modern bookmaker that recognise that football fans are always on the go: their mobile football betting is one of the best features and also it is one of the fastest which is very important with mobile slower connections.

When you sign up with BetVictor you will get a free bet to welcome you in. Payouts for football are high as this betting site will pay up to £500k. BetVictor Full Review.

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BetfredBetfred  – The Football Betting Pioneer

Betfred is one of our favourite bookmakers, and surely they deserve a significant mention when it comes to football betting. Betfred was the first bookmaker to offer singles betting on football, and over the years they have also introduced many betting systems that are currently used in today football betting such as Lucky 15 and others.

Betfred was also the first bookmaker that started to pay out on football bets early. They are famous as they got it wrong twice: in 1998 Betfred paid early Man Utd to win the league (they finished 2nd to Arsenal) and in 2012 to Manchester City.

As you would expect with a bookmaker of the tradition of Betfred you will have all the major leagues covered. In addition to that you will also find more obscure leagues like the Egyptian and the Korean so if you are planning to bet on football chances are Betfred are covering the game you want to bet on. Not only they have a great number of games covered, but the depth of market is also great: you will find around 100 lines on even the minor matches! Betfred in play service is also top-notch and it is available on both desktop and mobile. They also have other features such as live streaming and cash out.

Betfred is offering very decent football odds and they do also run enhanced odds promotions that you will not find elsewhere. One of Betfred’s most popular offer is the double delight and hat-trick heaven: this is a must if you are regularly betting on first goal scorer. If the man you have picked scores the first goal and then goes on to score another or even a hat-trick, Betfred will double or treble your winnings. It is not surprising to see why many football punters are betting with Betfred on football: they have great ideas that some others betting sites simply can’t match.

When betting with Betfred, you will also benefit from an excellent accumulator builder. Payouts are high for football as it goes all the way up to £1 million and when you sign up, you will also benefit from a generous sign up welcome offer. Betfred Full Review.

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CoralCoral  – Best For Big Matches & Tournaments

Coral is are one of the best UK bookmakers out there and from our analysis, we can confirm that they are particularly useful around big football matches and major tournaments.

As you would expect from a betting site of the size of Coral they do cover the vast majority of football leagues around the world: if you are planning to bet on a Latvia or Hong Kong game, you will find the odds here. The depth of market is excellent, and the same can be said about the in play service. Other features such as Cash Out are also available, and the live football streaming and the mobile betting app are of excellent quality.

Football odds are good at Coral especially the ones on UK football. We have noticed a clear trend about Coral odds: this bookmaker seems to be making the extra effort on high profile matches and on popular markets such as outright Premier League and Cup winners.

As a confirm of this strategy they are offering great enhanced odds offers on big football matches. All considered you can get great value by betting on football with Coral and this is not only true for the singles bet as they have regular promotions on accas and also a decent number of money back deals.

By having active accounts with Coral we have discovered that this bookmaker is particularly active in regards to bespoke promotions: for example, they do give free bets offers to regular customers around the top matches and main tournaments like the Champions League. If you are normally betting on big footy games then it makes complete sense to open a Coral account as you will hardly find such great offers on top events.

Payout limits are massive with Coral as it is up to £1 million. They have also an integrated betting service so you can use the same account to bet online, phone and in store: this is great as you are effectively getting more options to bet compared with a regular betting site. In addition to all of this, when you open a new account with Coral you will also get a generous sign-up offer. Coral Full Review.

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Paddy PowerPaddyPower  – Best For Regular Football Offers

Surely Paddy Power has made a name for himself in regards to football offers. As we know there are lots of betting sites giving out promotions on football but Paddy Power tops them all in regards to variety and regularity of the offers. If you are looking for weekly and daily football betting offers then you are not going to find anything better then Paddy Power.

We have to say that the raw odds are not great with Paddy Power but enhanced odds packages are so many that it is unlikely your price will not get a boost especially if you are betting on high-level football games. Paddy Power also does offer a similar level of live football streaming to Bet365 and have an excellent live betting service with a considerable depth of market. On any given game you will get around 150 lines to bet on and also other features such as Cash Out. Their mobile app is stable and you can bet on around 70 different leagues.

Paddy Power does not take themselves too seriously, and if you like this attitude, then you will have lots of fun with their smart advertising and their vibrant social media activity. This Irish giant takes customer service very seriously, and if you have any queries, you will be able to contact them in several ways. If you are betting on accumulators, it is likely that you will be able to benefit from both Paddy Power acca insurance and enhanced odds offers.

If the acca offers are also available with other bookmakers, the daily offers are unique to Paddy Power: every day you will get free bets on football mostly in the form of ‘bet £20 pre-match and get a tenner in play’. With an online account, you can also bet in store so this is surely a must-have betting site if you are betting regularly on football.

As you would expect payout limits are high for football betting at Paddy Power (up to £1 million) and when you will sign up you will get a very good welcome offer too. Paddy Power Full Review.

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SportNationSportNation  – The New Football Gentleman

Even if Sport Nation is a new betting site we can say that they have already shown to be very serious about football. In addition to having lots of promotions, they also accept large stakes from existing customers in a clear intent of becoming the ‘New Football Gentleman Bookmaker’.

The idea behind Sport Nation is to be different from the crowd and to do so they are rewarding existing customers with some fantastic offers. As a member, you will benefit from the free bet clubs and also from the many enhanced accas. Although they are the new kid in the block, we can certainly say that there is an excellent value to be had in placing football bets with Sport Nation so give them a try. When you sign up, you will also be given a generous welcome bonus. SportNation Full Review.

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UnibetUnibet  – Top Football Prices

If you are used to UK betting sites, you will find that Unibet is different and a lot more European focused. Having said that they are coming to England with a very aggressive approach and this is clear by looking at the Premier League, Champions League, and other major European Leagues odds.

If you are betting on basic match betting markets (like Win / Draw / Win) then betting with Unibet makes absolute sense as this betting site is claiming to give a 97.5% payback to punters (only keeping 2.5% cut for them). This is why they are able to offer punters some of the best odds around.

Since Unibet are not always listed on UK odds comparison sites their best odds might go unnoticed to the majority of punters. For this reason, it is worth a visit to check when you are about to place a bet. Unibet is a giant and they are covering a huge amount of leagues: from the top ones to the more obscure ones especially in Europe. They offer their members also quality live streaming service: you will be able to watch leagues such as Serie A and La Liga on their website as part of their 40,000+ live stream events.

In regards to offers: they are very keen on rewarding existing players and have one of the highest payout limits for football. If you sign up you will also get a very generous welcome bonus. Unibet Full Review.

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History Of Football Betting

Football betting UKFootball betting became extremely popular in the UK with the arrival of the Football pools back in the 1920’s. It was William Hill, however, that launched the first fixed odds football coupon back in the 1940’s. Betfred was the first bookmaker that lots of years later started to offer singles betting on football after the abolition of the ‘minimum trebles’ stipulation.

In the 1960s the legislation allows high street betting shops and this is when football betting really started to become very popular. It was in fact finally possible for anyone to walk down to your bookie on a Saturday morning and place your own football predictions without having to go to a track or bet your money illegally.

As a result football betting started to grow fast and new betting types were invented as the first goal scorer, halftime results, correct score and so on. Football also benefitted from this as more and more people were watching TV games so the coverage of both domestic and international games increased significantly.

Telephone betting exchanges were also introduced and gave players further flexibilities in regards to playing football bets. The arrival of online betting in the new millennium has caused another boom in football betting: nowadays you can bet on hundreds of leagues worldwide simply from your mobile phone. So as long as you have an internet connection you can place a bet from the comfort of your home and if things will go in the right way, you can receive your winnings immediately without having to put your coat and go outside.

There are hundreds of different bookmakers available and the competition is pushing operators to offer always better odds and value to new and existing customers. If you want to know more check our section dedicated to the history of football.

How To Bet On Football

Football is, as we all know, the beautiful game. The fact that it is very simple to understand and that can be played anywhere has been one of the worldwide success over the years. Another interesting aspect is that because it has a low scoring nature it allows underdogs to win more often than in high scoring sport which is a great thing as far as views and punters are concerned.

Nowadays you can bet almost on everything in regards to football: if you look at any pre-event or in play football, you will see that there are something like 250 betting lines available and a vast number of associated offers. Below we will show you some of the most common types of bets and promotion so that you can make your mind and decide if football betting is for you.

Outright Result Betting

An outright bet is a bet on a given result: for example Man City to beat Arsenal. It is pretty simple to understand which bookmaker is offering the best value on those types of bets as you just need to compare betting sites to see which odds are bigger.

Bookies normally use outright bets to grab headlines and get more people to bet with them: the idea behind offering very good odds on a popular market is that you will also place other bets with them on which they have better margins. If you do your routine checks you can benefit significantly from value outright bets.

It is important to understand that not all the outright bets are the same. If for example, you are betting on a cup competition or on a match that can go beyond 90 minutes then you need to be careful as your bet will only be valid at the end of the regular time. So if you are backing Manchester City to beat Arsenal and the Citizens only win in extra time or penalties then your outright bet will be lost as, at the end of the regular time, the result was a draw. Of course, you can also bet on who is going to qualify or who is going to win the overall competition as an outright bet.

Accumulators

You are doing an accumulator bet when you are making a bet which includes a series of outright results. This is by far the most common types of bets you can place in football and there is a huge range of offers and promotions offered by bookmakers around it (like accumulator (Acca) insurance or % bonus enhancement.

In order to win a full accumulator, you will need all your predicted results to come in. To get the best value when placing an accumulator you should select the bookmaker that give you the best odds for your selections and also some enhanced offers around it. Normally you will find good value in accumulator betting as bookmakers tend to use those as a marketing tool to attract new customers and are fine to operate with lower margins.

You can place accumulators on any fixed market so, for example, you can bet on both teams to score, half-time results, correct scores and lots more.

In addition to accumulator also full cover betting like Trixies, Yankee’s, etc. and full cover betting with singles (Lucky’s, patents, etc.) are very common in football. Those type of bets are not normally incentivised with offers: so if you are thinking to place full cover bets then it is probably better to select the betting site that offers the best odds.

Goal Scorer, Correct Score, Cast Betting

Correct score and goalscorer betting are some of the most famous markets in football betting. This is quite natural as every football fan will have from time to time those kinds of conversations with friends ‘I think they will win 3-1 and Silva is going to score first’. Many people are betting on these predictions and some are getting great returns as odds are particularly valuable in those markets.

Correct score is straightforward as you need to predict the correct score in 90 minutes. There are also additional markets linked with the main one, and those are correct score at halftime, in extra time and even at specific intervals during the match. You can also bet on the first goal scorer, last goal scorer or to score at any time. Odds to score at any time are lower than first or last goal scorer. Some betting sites do offer each-way first or last goal scorer: in this scenario, half of your stake is going on the first/last part of the bet and the other half is going to any time goal scorer.

A scorecast is a linked bet where you not only are predicting the correct score but also the goal scorer (it can be the first, the last or anytime). In order to win the bet you have to get all right. As you can imagine this is a quite difficult task and it is the reason why you can find a number of enhanced offers on scorecasts.

Timecast is very similar but in this case, you are predicting the first/last goal scorer and also the time of the first/last goal. In a Wincast you are predicting the goal scorer (first/last/anytime) and also the final result after 90 minutes.

Not all betting sites are offering great value on odds on casts. For this reason, it is important that, if you are interested in those type of bets, you shop around between the different betting sites to secure the best available prices.

Half Time / Full Time

In this market, you are making a prediction on what will be the result at the end of the first half and also at the end of the second. Surely those type of bets can enhance the odds of an overall result: if you think for example that Arsenal will get going immediately against West Ham and will be leading already at the end of the first half then by betting on Arsenal/Arsenal Half Time/Full Time you will be getting significantly higher odds. If, on the other hand, you believe that the Gunners will have a slow start but still be able to get the three points you can try to bet on Draw/Arsenal and so on.

Although odds are relatively higher for those markets you need to note that you will rarely get offers on this type of bets and also bookmakers are building in quite a nice margin here. It is therefore important to ensure you are getting a good odds before committing with a betting site.

Goals And To Score Bets

Another very common type of bet is to predict Over/Under goals. In this situation, you are betting on the specific number of goals that will be scored in the game either by one team or by both teams. The most common market is the Over/Under 2.50 goals: if you bet on the over 2.50 goals than you will need at least 3 goals being scored in the game to win; if you are betting on the under 2.50 then you would need 2 goals or less to win your bet.

We have found that odds on those markets are particularly good especially if you are comparing a number of bookmakers. This is because those are a very popular type of bets and betting sites are keen to display good odds to new and regular customers.

Another favourite type of bet is ‘both teams to score’: many punters are using this in accumulators and bookmakers have launched several offers around this market so you can get excellent value. If you think a game will be open and with goals coming from both ends, then it makes sense to take advantage of this type of bet. There are also lots of variations like first/last team to score, to score in first and/or second half and so on. You can also mix up those bets with other markets like result/total goals, both teams to score/total goals and lots more.

Goal time bets are very easy to understand: you basically predicting the time at which the first goal will be scored. For example, if you think there will be a goal in the first 10 minutes then you should select the timeframe 0 to 10 minutes. In addition to the time of the goal, you can also bet on the goal method: in this case you are predicting how the goal will be scored (shot, header, penalty and so on).

Win to nil is a bet that is getting more and more popular: in this case you don’t have to say what is the correct score, but you are saying that a team will win with a clean sheet: this is a rather exciting market when you expect one of the two sides to dominate however similarly to what we have said for the other types of bets. Not all bookmakers have great odds for those lines so make sure to shop around before committing.

Cards, Corners, Offsides And Substitutes

There are lots of bets that can be made on cards and corners and those are particularly popular especially in play. With most betting sites you will be able to bet on the number of cards/corners, the time of the first or next card/corner, the colour of the first/next card, the team that will get the next card/corner and lots more.

Although available, betting on offsides and number or next substitute is less common and not all the bookmakers are offering those lines. If you are looking to bet on those type of markets in play make sure the betting site you are planning to use is offering those markets as it depends from how much focus the bookmaker is having on in play markets. Since odds tend to change a lot for those less popular markets it is very important to compare the odds with a few bookies before going ahead and place the bet.

Those type of betting has attracted controversy in the past as it has been linked with match-fixing. It is a lot easier, in fact, to bribe a single player to get a yellow card or give away a corner than bribe 22 players and both managers to change the final result of a football game. This is the reason why these types of bets are heavily scrutinised and have quite stringent limits: if you are planning to place a large bet on a market like this make sure you check terms in advance and maybe flag it to the betting site’s customer service.

Draw No Bet And Double Chance

Football is by nature a low scoring sport and as a result around 30% of the games ends with a draw. The amount of money bet on draws, however, is far less than 25/30% and this is the reason why bookies love a draw as it allows them to make healthy profits.

With Draw No Bet type of bet, you are getting your bet voided if the result ends in a draw while Double Chance gives you the opportunity to win if the game end in two ways: for example Arsenal and Draw. Both of those bets have an edge on the bookmaker as they are avoiding the draw, however, as a consequence, odds are rather poor and unattractive.

Asian Lines

Asian handicap betting is getting more and more popularity as basically removes the chance that there will be a draw. An Asian handicap might look something like +/-0.5, +/-1.5, +/-2.5 goals in outright betting. Asian lines are available also on corners, cards, and everything that has a defined scoring system.

Specials

As you would expect there are lots of different football specials available and those are very different from bookmaker to bookmaker. Specials bets normally have a novelty element and odds value is generally very low unless you are lucky enough to find enhanced odds offers on those.

In addition to that maximum bets/payouts are normally low for specials so make sure you are checking the terms carefully if you are thinking to do a large bet. Popular types of match special bet are something like Ronaldo to score and Juventus to win, Arsenal to win from behind, and so on.

The most popular specials are those on non-match markets like the next permanent manager, next manager to be sacked, next club for a player to transfer, Paul Pogba next hairstyle and things like that. Even if we said odds are generally of low value for specials, we have to say that some bookmakers like Paddy Power and Coral they are doing much better on those types of bets then the competition and it is worth keeping an eye on. Make sure to check if specials are offered as if the odds are boosted then it makes a lot more sense to bet on those markets.

In Play And Pre-Event

You need to be aware that some bets are only available before the match starts. Betting sites are offering more and more in play markets but some markets are just not made for in play like for example betting on a player to be in the starting line-up.

There are bets that are particularly suitable to the live betting markets, and this is why lots of bookmakers are expanding this significantly: the next substitute, next corner, next shot on goal are all betting markets that are gaining popularity with punters that are looking to at the flow of the game and making decisions in real time.

Online bookmakers are fully committing to incentivise their customers to bet more live. This is because they see it as a more engaging and entertaining way of betting. It also reduces the weight on traditional markets where liability can be an issue. For this reason, you will find a great number of in play offers like for example ‘bet £10 before the game starts and get a risk free £10 bet in play’.

Live Betting, Results And Stats

All the betting sites we have listed in our site do offer a comprehensive in play betting service for football. Some have made significant investments to offer more markets, better interfaces and also great live stats.

Football is the perfect sport for live betting as during the 90 minutes lots of things can happen. Being a low-scoring sport, you also have a lot more to think about and analyse what might happen next. Nowadays you can bet on anything in football so look around and find the best market for you being this the number of minutes added in injury time or the method of the next goal!

From the analysis we have done we have seen that odds tend to vary a lot between betting sites on in play markets: this is a lot more than on pre-event markets. If you are regularly betting in play, it makes sense to have multiple accounts so that you can immediately compare live prices and place a bet with the betting site that is going to give you a better return for that selection. If you do this consistently, you will add significant value to your betting activity over time.

News, Results And Statistics

Lots of bookmakers have expanded their offering as they are trying to become a ‘one-stop-shop’ for punters and football fans. This is why you will find comprehensive stats and live results services in addition to news, tips, etc. Those extra tools can enhance your betting experience and ultimately give you key information that will increase your chances of winning more.

Since the majority of these services are offered as added value by betting sites, are completely free and do not even require you to sign up or bet. Our suggestion is that you find the best news and stats service and use it regularly: as a punter, you need to make the best use of all the important info you can find to have an edge over the bookie’s traders.

Live Streaming And Commentary

Live StreamingLots of bookmakers are offering live streaming service to their customers. The type of service varies a lot between betting sites: some bookmakers like Coral, Ladbrokes, William Hill, Unibet do stream thousands of football game every year while others only stream from time to time. When the live images are not available most bookmakers tend to provide audio and text commentary.

Due to TV rights, you won’t be able to see any English Premier League football with bookmakers, but you can generally find games of the Scottish Premier League, Championship, lower leagues and the majority of top European Leagues. We believe William Hill has the best live streaming proposition in the UK but you will find a tremendous amount of football streaming in most bookmakers and this is why it makes sense to have several bookmakers in your online betting portfolio.

To find the best betting site for football in play, statistics, news, and live streaming services take a look at our bookmaker reviews page.

Biggest Football Competitions

International Tournaments

  • World Cup TrophyWorld Cup – The World Cup is organised by FIFA and is the biggest event of the international football. It is played every four years and has 32 teams (48 from 2026) who qualify from each confederation. The tournament is made of group stages followed by knockout matches. The first World Cup was held in 1930.
  • Euro Championship – The European Championship is organised by EUFA and it is also held every 4 years. Similarly to the World Cup teams are required to qualify and the tournament has a group stage followed by knockout matches.
  • Africa Cup Of Nations – This is the African equivalent of the European Championship. CAF African countries need to qualify for the competition that is normally played in January or February every two years.
  • Copa America – This is the competition organised by CONMEBOL for South America. It is similar to the previous two we have seen. The tournament has been held intermittently and the calendar is quite flexible.
  • Gold Cup – This is the biggest cup organised by the CONCACAF which looks after North America and Mexico. Similarly to the Copa America, there aren’t fixed intervals in regards to when it is held.
  • Confederations Cup – This is also held every four years and consists of the winners of each confederation tournament, the winner of the World Cup and the nation that hosts the tournament.
  • UEFA Nations League – This competition will be firstly run in September 2018 and it will be repeated every 2 years. It is a competition between UEFA’s 55 members states with teams that are divided into 4 leagues (A-D) depending on coefficients. It has a knock-out format with semi-finals, third place play-off and final.

Club Main Competitions

  • Champions LeagueWorld Club Cup – The World Club Cup is organised by FIFA, previously called Intercontinental Cup is played every year between the best clubs from the six confederations.
  • UEFA Champions League – This is Europe’s top club football competition. It is played every year and consists of 32 teams that qualify from the European Domestic leagues. After an initial group stage, there are the knockout matches.
  • Europa League – Europe’s second-tier club competitions. It has a similar format to the Champions League and it is played between teams who are the champions of less prestigious leagues or that ends the season lower in the table.
  • Confederation Club Cups – Each confederation has its own top competitions, like the CONMEBOL Copa Libertadores which is the world’s second biggest club competition to the Champions League. The Copa Libertadores is played between the best teams from South American domestic leagues. In Africa, the equivalent is the CAF Champions League but it is not as prestigious the first two.

UK Football Main Competitions

  • Premier League TrophyPremier League – The Premier League is the top English football professional league. It has the biggest viewers, money, player value, wages and TV rights in the world. The league is made of 20 teams with every team playing 38 games a season. The best four teams qualify for the Champions League, and some lower teams will go in the Europa League.
  • English Leagues – The lower professional English leagues are called Championship, League 1 and League 2. Teams can win promotion every year, and in the same way, teams are relegated. The Football Conference is the most important amateur football league, and teams that win promotion from here goes into the lowest professional league which is the League Two.
  • Scottish Premier League – This is Scotland’s most important league where teams such as Celtic and Rangers are competing. The structure is similar to the English League but there are only 12 teams and teams play each other 3 times. They then split into the top and bottom 6 and the teams play each other twice more in this smaller leagues. Similarly to the English structure, Scotland has also three lower professional divisions.
  • The FA Cup – This is the oldest club cup and it is a very prestigious tournament in England. The first FA Cup was back in the season 1871-1872: it is a knockout competition where all 92 clubs of the English professional divisions are competing from round 1. There are also preliminary rounds to allow clubs from lower amateur leagues to also take part.  Teams from the Premier League enter at round 3. The Final is at the end of the season and it is one of the most seen matches in the year. The winner of the FA Cup also gets an automatic qualification to the Europa League. The Scottish FA Cup also has a very similar format for Scottish club teams.
  • The League Cup – This cup has a very similar structure to the FA Cup but it is not an amateur competition, and it is only played between the 92 professional teams. The final is usually held at the end of February. It is less popular than the FA Cup but still an essential top trophy. Scotland also has their own Scottish League Cup.

Odds And Payouts

Odds

Betting OddsAs you will be able to see by visiting some of the odds comparison sites, odds do vary vastly for UK online bookmakers. Some bookmakers tend to be particularly good for raw odds on football like for example BetVictor while others are rather average but they do have more special odds around big games, like Coral for instance.

Since there isn’t a single bookmaker that always has better odds on every game, the suggestion here is to sign up to several bookmakers and check before placing a bet what the best betting site for that given event is. It won’t take too long to do a quick scan, and it will, in the long run, ensure you are getting the best returns from your betting.

Don’t also forget to take advantage of the many enhanced odds offers that are available on football betting. The majority of bookmakers provide money back offers, football accas insurance, in play free bets and guaranteed odds on top football games and it is essential to be aware of those to improve the chances of winning.

Even if taking advantage of enhanced offers is a must, don’t get sucked into the offers as some bookmakers like Paddy Power tend to set their raw odds quite low so that the enhanced odds promotions will appear better than they are.

Since the competition is very strong in the UK between bookmakers you can get some great odds on most football games but it is important you shop around and have a good portfolio of bookmakers at your disposal. Since football is such a popular game, betting sites offers are focused on this sport and this is where you can get the best value. Let’s not forget that the majority of punters lose in the end but if you are disciplined and only place bets at the best possible odds you have a great chance of beat the bookie in the long run. If you want to know more about how odds are set by bookmakers and how they make profit check our dedicated section.

Payouts

Since football and horse racing are the most popular betting sports it is not surprising to see that they have the highest maximum payout limits from the vast majority of the betting sites. Having said that, these limits do vary significantly between bookmakers so if you are looking to place a big bet make sure you check the terms in advance.

Payouts are particularly important when you are placing football multiples and accumulators. If you have lots of selections you can really get to very high odds and even few quid staked could bring you over the maximum payout limits: since it doesn’t make sense to go above those limits as you won’t be paid extra, it is worth for you to check the terms properly.

If you are betting with William Hill they have up to £2 million on major football, however, some bookmakers do have a cap at £50k or even less. You might be surprised but even some rather large bookmakers don’t have very high payout so make sure you are comfortable with those before placing a bet.

In addition to that, payout limits do change by leagues. As you would expect the more obscure leagues and matches tend to have lower limits: this doesn’t impact you if you are only making accumulators that include top teams but if you are doing it on the Ethiopian league then it is surely worth checking the payout limits in advance.

Another thing to consider is payout turnaround times for football betting. We for example like to play cumulative bets in play and we do rely on the bookmaker to pay us quickly so we can get the next bet on. Some bookmakers like Coral, for example, are pretty good at it but others are too slow. It is worth checking with Customer Services to ensure you are aware of payout turnaround times and avoid being out of pocket waiting for the bookmaker to deliver your credits in your account.

Types Of Football Bet

There are lots of bet types that can be placed on football. Below is a useful summary of all of those:

Singles

Single betYou are placing a single when you are betting on a football game only: it can be on the outright result or other specific lines such as correct score, Under/Over etc. It is important to ensure you are getting the best odds for the selection you are going to bet on and also that you are not missing any enhanced odds offer or similar promotions that can add value to your bet.

As mentioned before since odds do vary from operator to operator it is vital that you sign up to several online bookmakers so that you will always be in a position to take advantage of the best odds. Here you will find a list of the best betting sites we suggest you to sign up with.

Multiples

MultiplesBetting on multiples is a bit more complex but can deliver wonders! Lots of online betting sites are offering acca football insurance that allows you to get your money back if one selection will lose. Since this offer is on many bookies, the terms can vary significantly, and it is crucial that you check all the conditions before committing to anything. Usually, Acca insurance offers tend to be something like this: ‘Money back if one of a minimum of 5 legs lets you down’. The money back usually is given as a free bet.

Please note that the Acca insurance is different to accumulator bonus and accumulator guaranteed odds. In the Accumulator bonuses, you are effectively given a percentage enhancement for a coupon or a number of selections. With guaranteed odds accumulators you are given a fixed payout even if your selections do not add up to that value. Those opportunities, however, are normally restricted to specific coupons.

Another thing to remember when placing multiples is that you cannot place accas bets when the outcomes of two events are linked with each other: to make an example you can’t bet on Arsenal to beat West Ham and West Ham to be relegated: this is called related contingency and is not allowed.

You can also find that odds on some specific multiples are fixed and this is not always great: for instance, you might get 1000/1 for selecting the outright winner of the four major professional English football leagues. Even if this sounds nice at first, this usually is less than you could have won if you would put those selections into a standard accumulator. The advice here is that, as we have seen with single bets, you shouldn’t take the first offer or odds you are given by a single bookmaker: it is worth shopping around and find the betting site that will allow you to place the multiple at the best price.

Even if combining multiples bets between different sports is possible you need to be careful. Multiple bets are typically capped by the market with the lowest payout limit: if football has a payout of £1 million and you have a tenfold accumulator with 9 football games and Italy to win at volleyball, the maximum payout may be capped at that for volleyball instead of football which could be as low as few thousand pounds. For this reason, it is paramount that you always check the terms and conditions of the bookmaker when placing a multi-sport multiple.

Full Cover Betting

With Football you can place any full cover bet (like Lucky 15 for example), and the majority of bookmakers will offer this opportunity too. Full cover bets are those bets that cover all the possibilities of your selections: if you have three selections then you can place this as a Trixie which means you will place 1 treble and 3 doubles (so in total 4 bets).

Since betting sites do not frequently offer promotions on full cover bets the best way would be to place the bets with the bookmaker that has the best odds for your selections. There are however some promotions available for Lucky15/31/63.

Handicap Betting

Football Handicap BettingHandicap and Asian handicap betting is a very popular way of betting in football and it is offered by the vast majority of betting sites. Handicap betting is easy to understand as by applying a handicap you modify the odds of a football match: this is used mostly when a strong favourite team is involved: for example Arsenal to win might be 1/5 odds but with a +2 goal handicap the odds can be 2/1: surely those are significantly better odds but in this case Arsenal will need to win by 3 goals so that you can get a return.

Spread Betting

Spread betting on football is getting more and more popular but in order to get this type of bet in full, you generally need an account with a dedicated spread betting firm. Born as a tool for betting on financial markets this is a non-fixed odds type of betting where you getting a return based on the accuracy of your predictions. Since it is linked with financial markets it is regulated by the FCA and not the Gambling Commission.

This type of betting is advised only for experts as it can result in massive losses if markets are going against you. It is also important to note that you can lose more than your deposit and stake so be aware of it if you are going to gamble with spread betting.

Forecast And Conditional Betting

A couple of decades ago you would only see forecast betting in horse and dog racing but this is now becoming a lot more common in several sports like football. A football forecast bet would be something like who is going to finish first and second in the Premier League (ie. Man City and Liverpool). In this case, you would be making a straight forecast and in order to get a return, you would need that those two teams will end up in that order for you to succeed. There are many different types of forecast bets so opportunities are endless in this field.

Conditional betting that is also known as any-to-come betting is not popular in football but there are some instances where it is used. In this case, bets are different singles where the second bet it is linked to the outcome of the first and the other way around. You have the opportunity to win twice but if one selection lets you down you will lose your stake on both selections. If you want to know more we have all the details of this type of betting in our betting guide.

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