How Can I Make a Complaint Against a Bookmaker?

ComplaintIf you are looking to make a complaint against a licensed UK operator, the best thing to do is to contact the operator first and try to find a solution. Due to their license agreement, they are requested to do whatever it takes to resolve complaint internally. This is why the majority of customers do not go beyond this. Below you will find some information that will be useful to raise a complaint with UK betting sites listed on BestBettingSites.Online.

If you are not able to resolve the issue, you can escalate to Independent Betting Adjudication Service (IBAS) and is some situation to the Advertising Standards Agency and the Gambling Commission.

IBAS is the body that will resolve disputes between gamblers and betting operators. In this article, you will find the info you need to use IBAS and also examples of common customers complaints and their usual outcomes.

Betting Site Complaint Information

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Coral - How to Make a Complaint Against a Bookmaker Coral  Contact Email: help@coral.co.uk | Phone Number: 0800 44 00 11 | Review: Read Review | Visit Site

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william hill 1 - How to Make a Complaint Against a Bookmaker William Hill  Contact Email: support@williamhill.co.uk | Phone Number: 0800 085 6296 | Review: Read Review | Visit Site

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sport nation - How to Make a Complaint Against a Bookmaker SportNation  Contact Email: help@sportnation.bet | Phone Number: No Phone | Review: Read Review | Visit Site

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unibet 1 - How to Make a Complaint Against a Bookmaker Unibet  Contact Email: info-uk@unibetsupport.com | Phone Number: 0808 168 6635 | Review: Read Review | Visit Site

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betfair 1 - How to Make a Complaint Against a Bookmaker Betfair  Contact Email: info@betfair.com | Phone Number: 0844 871 5000 | Review: Read Review | Visit Site

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paddy power 1 - How to Make a Complaint Against a Bookmaker Paddy Power  Contact Email: support@paddypower.com | Phone Number: 08000 565 275 | Review: Read Review | Visit Site

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betsafe 1 - How to Make a Complaint Against a Bookmaker Betsafe  Contact Email: support-en@betsafe.com | Phone Number: 0808 238 0028 | Review: Read Review | Visit Site

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How To Complaint To A UK Bookmaker

The first thing to do is to provide the betting site with as much as information as possible. You would need to give a screenshot of your betting history and whatever it can be useful for them to review.

Before the email check the terms and conditions of the offer: if you have contravened the terms you can still file a complaint if you believe those were unclear or not easily accessible.

Make sure you are factual and always use a neutral language. Don’t forget you are dealing with private companies and even though they need to follow license rules, they can still decide to terminate an account. Having said that the betting site will always try to keep customers and they will be as fair as possible when receiving a complaint.

So it is always suggested to try a soft but decisive approach with the bookmaker and make them aware that you will consider escalating the issue with IBAS and ASA if this will not be resolved satisfactorily.

The Independent Betting Adjudication Service (IBAS)

IBASIf your complaint doesn’t get resolved, then you can always escalate it to IBAS. Their service is made of many experts that are aware of both the law and the industry. They will look carefully at the terms and conditions and ensure that the betting site has complied with the rules dictated by the Gambling Commission.

Once IBAS will make the ruling this will be binding for all parties. All the betting sites that we are promoting on BestBettingSites.Online are fully registered with IBAS, and we suggest not to deal with any betting sites that does not recognise IBAS.

If you want to know more details on how to raise a complain check our dedicated IBAS page.

Advertising Standards Agency

If you believe you have been misled by an advert, then you can escalate your complaint to the Advertising Standards Agency (ASA). The ASA will generally rule in favour of the customer if the advert will be considering misleading, even if the customer has contravened the terms and conditions.

Betting sites and casino operators have to adhere to advertising standards with some precise restrictions that are aimed to defend youth and vulnerable people.

Gambling Commission

Gambling CommissionIt is not the Gambling Commission responsibility to mediate customer complaints in regards to the individual players’ account. If, however, you believe that a betting site has breached the rules in the Gambling Act of 2005 and 2014 you can still report to the Gambling Commission. You can read more details about licensing and law requirements on our dedicated page.

If you, for example, have asked to be self-excluded but the operator didn’t act promptly this would have to be reported to the GC as it is breaking the gambling law. All sites that we have listed on BestBettingSites.Online has a UK gambling license, so they do respond to the ruling of the Gambling Commission.

Senet Group

senet-groupThe Senet Group is a body that has been set up voluntarily by UK betting sites to ensure consistency in responsible gambling and ethics in general. If a betting site which is part of the Senat Group is breaking these standards and putting vulnerable people at risk can be reported to the Senat Group and the Gambling Commission. The group is formed by 75% of the betting shops and 40% of online gambling.

Association Of British Bookmakers

If you believe a licensed bookmaker is being unreasonable, then you can also contact the ABB for a piece of advice. It might well be the ABB will contact the bookmaker and ask them to sort things out. The Association Of British Bookmakers is an industry trade association that is representing all the betting shop operators in Britain. Inevitably they usually act to defend bookmakers interests, but if the complaint is obvious and one operator is not listening, they will do what they can to resolve the situation.

Social Media

social-mediaIf you feel an operator is not listening, then you can also try to contact them publicly by using social media via Facebook or Twitter. The majority of betting sites have dedicated teams there and will take a fresh look at your complaint. Make sure to use official channels first before using social media as it could backfire.

Keep Cool

When you are looking to make a complaint, it is essential that you act professionally and follow the procedure. Remember that ultimately you are a bookmaker customer, so if some betting site hasn’t behaved in a way you would have liked you can look at BestBettingSites.Online list of the top operators and simply pick a new one. Those are all highly trusted operators so by sticking with our list you will not go wrong!

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