Home SportNation Review

SportNation Review


SportNationSportNation is the newest betting site that we have listed here at BestBettingSites.Only as they were established in the UK in 2016 under the original name of Bet On Brazil. In August 2017 the company decided to rebrand SportNation so that they could appeal to more people.

New Kid Of The Block

Even though they are the new kid of the block, they have already found a position in the market. This is thanks to their special attitude towards customers. They have invested heavily in their outstanding loyalty product. In fact, some of the features are even better than some big names in the industry. They are giving consistent value to their users, and this is something that not many betting sites do.

SportNation is operating in the UK (and recently Ireland). It is targeting all sorts of punters. For a brand of their size, they are not afraid to accept large bets. In addition to this, customers will earn points that can then be exchanged for a wide range of benefits and products. One of the main strengths of nSportNation is putting the customer at the centre. In addition to the loyalty scheme, they also have a top class news and blog section This is even better than many more established bookies. If you love betting on football SportNation will not let you down for sure as they are specialised in this major sport.

About Sport Nation

SportNation is a UK sportsbook that is part of Argyll Entertainment which is a Swiss company also a member of the AHG Group in the USA. The betting site started to operate as Bet On Brazil in 2016 and was then rebranded SportNation in August 2017.

Argyll has approached the UK betting and gaming market trying to find a specific niche in what is an already saturated industry with lots of competition between betting sites offering more or less very similar services.

SportNation’s mission has been immediately to be different and this is the reason why we were impressed and decided to include them in BestBettingSites.Online.

Free Bet Clubs

In the first year of business, they launched a significant number of high-value offers for their customers. The Free Bet Clubs and massive acca free bets promotions showed UK punters immediately that there was value to grab by betting with this new brand.

SportNation is continuing to invest in giving their customers the best possible day to day betting experience without limiting themselves to just offering a big welcome bonus.

The bookmaker was initially sponsored by Alan Brazil (this is why it was called Bet On Brazil!). Brazil was the brand ambassador: Alan is a former international Scottish footballer that has been playing in the UK for Ipswich Town and Tottenham and others clubs in the 70’s and 80’s.

When ending his professional career, Alan moved to journalism and was initially a Sky Sports pundit before starting to host one of the most popular sports radio talk shows from 2001 (TalkSport).


The decision to part company with Brazil and rebrand the site was so to attract a wider audience. The betting site is now running on the leading SBTech platform that is without any doubts one of the best sportsbook software providers in existence.

When the site launched as Bet On Brazil during Euro 2016, it was mostly focused on football. With the rebranding, the betting site has broadened the type of markets and also added depth. This has ensured that the betting site will appeal to all the typical punters and has allowed the brand to grow faster. They have recently launched a brand new casino and live casino sections which are powered by the leading software provider Microgaming. Betting features such as live betting and cash out are also available.

Surely SportNation is still a brand that is growing fast but they are making all the correct moves by focusing on building loyalty and allowing high stakes bets.

Design, Interface & Appearance

SportNation DesignThe betting site interface is rather simple but it does the job adequately. Since the rebranding, SportNation migrated to the SBtechs sportsbook platform. As a consequence, the navigation has improved significantly, and the same can be said for the design.

The theme of grey and black with white backgrounds allows for all the elements to be easily visible like odds and text. The site loads fast both on desktop and mobile as it doesn’t have to load flashy graphics and many images.

Easy To Navigate

You can reach any sections pretty easily from the homepage as the menu is well structured. At the centre of the page, there is a panel where all best offers are displayed and also the most popular markets.

SportNation also has a full live betting section where there are also other featured offered like cash out. So all in all the investments made have paid off as SportNation has a very good sportsbook with a minimalist design powered by top offers, especially for existing customers.

SportNation Markets

SportNation marketsSportNation have focused significantly on increasing the number of markets since they have rebranded. There are three times more betting lines available, and this has allowed this brand to target a more diverse range of punters. Even if you want to bet on things like cycling, eSports, trotting and so on, you will find a way to do it with this operator.

Depth Of Market Is Excellent

Even if SportNation does not entirely replace your main betting site as they are not at that level, you will find lots of options to place wagers in many sports with them.

The depth of the market on the most popular events is excellent as there are more than 100 lines on selected football matches for instance. You will be surprised but they are covering even the more obscure leagues like UAE, Iran and so on. The range of sports covered is pretty much in line with all major betting sites.

SportNation Odds

SportNation oddsFrom what we have seen in our tests SportNation football and horse racing odds are very competitive. They might not beat the best sites all the time, but they are there or thereabouts in most situations. In addition to that, it is worth noting that SportNation are also running some enhanced odds offers around the biggest events. Those are very valuable and tend to have higher stake limits then competitors.

You will be able to set up odds either in decimal or fractional format. Every time you bet you are also earning points so when evaluating odds against others firms this has to be taken into account.

SportNation Minimum & Maximum Bets And Payouts

limitsThe minimum bet is as low as £0.10 while the maximum stake will depend on the payout maximum. SportNation is looking to establish a name for themselves as a brand that does accept large bets. For this reason, their maximum payouts by sport are very high. This is even more considering we are talking about a new betting site. For top football, they go as high as £500,000 in any 24 hours period while horse racing is at £250,00 same as tennis. The lowest max payout is on sports like handball, wrestling etc. at £25,000.

Surely they are keeping up with their promises that they are a brand for all different types of punters. Those high limits are better than some famous high street names for instance.

Live Betting And Streaming
Live In Play Betting

SportNation In PlayAs you would expect there is a full section dedicated to in play. For football, they are covering a considerable amount of both the UK and international leagues that are all available for in-play betting. Even if the in-play section is rather simple, it is very functional, and it has a wealth of information. Placing a bet is only takes a few minutes, and it is fast and straightforward.

They have avoided too much styling which can slow down the section, and we think this is the right choice. Their mobile in-play section is even faster, and this is a massive plus when using slower mobile networks to place wagers.

Live Streaming

At the moment SportNation does not offer live streaming. It is likely however that this is going to change as the brand is maturing. Live streaming it is a costly feature and they have made the decision to get the basics right first like invest the money either on promotions or on the most critical functionalities on the site. After all, you can always watch the live streaming to a competitor website while betting with SportNation if it makes sense to do so.

Mobile Betting

sportnation mobileAt the moment SportNation does not have a dedicated app. Similarly to live streaming they have looked at other things first but by visiting their site via mobile, you will see that everything is entirely scalable and fast. This is not surprising considering they are using SBTech who tend to offer the best design for both desktop and mobile devices.

Great Mobile Site

After visiting the mobile version of SportNation you will be asking the question why do you even need a dedicated app. Everything is simple, and the navigation allows you to visit the most important sections intuitively. While on mobile you will also get access to casino games and this is an advantage especially for those players that don’t want to download too many apps especially if they are playing casino only once in a while. From the mobile version, you can also manage your account and access promotions, bet history and so on.

Gaming & Casino

SportNation CasinoSportNation Casino is powered by some of the best software developers companies in the industry like NetEnt, Play’N Go, Microgaming and more. This means they are able to offer a wide range of popular games. If you are looking for a life-changing win, you will be able to have a go at jackpot slots like Mega Moolah and Major Millions.

SportNation Casino Powered By Microgaming And NetEnt

By deciding to work with companies like Microgaming and NetEnt, SportNation has once again prioritised the user experience by offering a great product. The live casino section is supported by Evolution that is the best in the market. In total there are more than 400 games available and around three-quarters of those are slots.

As a SportNation customer, you will be able to benefit from the many cross-products promotions: i.e. bet £5 on sport and get £20 free on the casino, etc.

Unique Selling Point

SportNation unique selling point is the attention for their customers. SportNation brand value is to deliver a different kind of UK sportsbook which prioritise existing customers and reward them accordingly.

Surely this site is still new, and you can get more markets elsewhere. They have however made massive steps in very short time with this model. It is worth having them in your betting portfolio especially if you usually place bets on football.

Payment Options Deposit & Withdrawal

charge-cards-bannerAt the moment you can only use a debit card or credit card or bank transfer to deposit and withdraw. We do understand that more payments methods will be added very soon.

The minimum deposit is £10 and the maximum deposit is £20,000. You can make more then one payment if you want to send more money. All the major debit and credit cards are accepted.


Similarly to what said above, deposits and withdrawals are limited to debit/credit cards or bank transfers. The minimum withdrawal is low at just £10, and there isn’t a maximum limit. SportNation is actually promoting the fact that with them you can request a withdrawal of any amount at any time up to the full balance present in your account. This is another sign that this brand is set up to support higher stakes players in the best possible way.

SportNation Pros

One of the great things about SportNation is that they do have very generous offers. New customers are rewarded with a great welcome bonus. Existing customers can benefit from one of the best loyalty programmes in the betting industry.

SportNation also have plenty of innovative features like ‘Cash Out’. This allows the player to be in control and take a profit even if the bet hasn’t run to completion.

SportNation Cons

By analysing SportNation carefully we have realised that they are only offering betting and casino to their customers. You won’t find arcade, bingo or games which is a bit of limitation. Even though SportNation is predominantly a sports betting site, offering those types of product is a bit of a given for a modern gambling company. It will also make the whole site more complete.

Does SportNation offer competitive odds?

From our tests, SportNation have shown to be able to offer odds of a comparable level to the top online bookmakers. We have also found that they do have an edge in their In-Play odds. They seem to be bold enough to take more risks on those live markets and offer higher than average prices. This might be because they want to appeal to those type of customers.

Don’t forget that with SportNation you can take advantage of their accumulator price boosts. You will be able to get increases of around 20% on most multiples.

How good is the betting market coverage on SportNation?

Football is clearly their main focus and they do have a very strong betting market coverage for this sport. You can find leagues from 56 countries with more leagues in each one. For every single game on average, you will find more than 100 markets, which is really good. So in total football punters will get more than 40,000 betting markets in every single week.

Other sports are on average with traditional UK betting sites.

Customer Support

You can reach out SportNation customer service via live chat and email. There isn’t a phone number. If you contact Live Chat, you will get an agent to help you out straight away. Live Chat is available all week from midday to 10pm. Even if it isn’t 24/7 we do expect this to improve as the brand is growing.

Our Conclusion

Even if SportNation is a newcomers in the betting industry, they have made a good impression on us. Their odds are very competitive and also you can get a very generous welcome bonus when you join. For a new bookmaker, they are also rewarding loyalty fantastically well. You earn points for everything you do which you can then exchange for luxury items.

If they can add live streaming and also a better mobile app, they will be very close to the most established betting sites. Overall, an excellent betting site to have in your portfolio to diversify from the traditional ones.

Responsible Gambling

Gambling CommissionSportNation holds a full UK gambling license, and it is, therefore, a wholly safe and trustable operator. As part of their license, they are also offering their punters a range of tools to help to manage their betting activity responsibly.

License Information

SportNation is regulated by the UK Gambling Commission and has a valid licence (License No. 45143).

Contact Details

Argyll Entertainment AG
Customer services & Company address: Argyll Entertainment
Bahnhofstrasse 10, Zug, 6300, Switzerland.

Join Here
T&Cs Apply to Welcome Offer, New Customers Only (18+). Begambleaware.org