Unibet Review

unibetUnibet is one of the most significant betting sites in the world, and it is particularly popular in mainland Europe. It was founded in 1997, and it has more than 15 millions customers in more than 100 territories.

This betting site has everything a punter will want to have from a professional operator; a huge amount of markets, in play betting, great live streaming, top mobile apps and generous offers.

Since it has a more continental focus, you will find lots of markets that are not offered by the traditional UK operators. Unibet is also known for excellent quality odds on top games. If you are a bit bored of the conventional UK betting sites, try Unibet as it will be a breath of fresh air.

Three Top Reasons To Sign Up With Unibet
– A golden alternative to traditional UK bookmakers
– Great coverage of European markets with more than 40000 events in live streaming
– Top range of markets, great odds and an award-winning mobile betting app

About Unibet

Unibet is originally a Scandinavian brand and are the largest sports betting site in Sweden. They are based in Malta, and the brand was established since 1997: in the last few years the brand has grown massively, and they now have more than 15 millions customers in the world.

In the last few years, Unibet has made a massive effort in trying to grow their UK customer base, and the results are starting to pay off. As you will be able to appreciate, Unibet now offers every event a UK punter might be interested off in addition to lots of focused European markets, challenging to find with traditional UK betting sites.

In the beginning, Unibet was set up as a telephone betting company but in 1999 they launched the first betting site both in English and Swedish language. Since 2001 they have been in Malta and the company has been owned by the Unibet Group Plc which was also listed on the Nordic OMX public listing. Now the company is part of the Kindred Group which also has other popular gambling brads like 32Red and Bingo.com. Nowadays the group has more than 1000 employees and revenue that is around half a billion pounds.

The UK version of Unibet site is licensed under Platinum Gaming Limited which is register in Gibraltar. This betting site has always focused on innovative features and in 2003 they were the first to launch live betting. Already in 2006 Unibet was available in 20 languages as clear proof of their international approach.

Unibet is also known to be one of the brands that make huge payouts. In 2009 they paid £4.2M when a punter managed to hit the Mega Fortune Jackpot. If you are looking for a solid European bookmaker with a great overall package and a solid product, then Unibet is the right way to go. Given their European focus, it will complete well any other UK traditional bookmaker you have already an account with.

Design, Interface and Appearance

Unibet DesignUnibet have a great betting site with an excellent interface, and it is clear that they have been spending money and time to please their customers by creating a great product. The central theme is beautiful looking green, and the first thing you will see is how clear the menu options are both in regards to font size and text clarity. In the sidebar, you will see a logical shortcut with the A-Z sports menu. There aren’t flashy offers all around like in many other betting sites, but on the right side, you will see the upcoming live streaming matches.

So the homepage is not over-crowded, and there isn’t much scrolling to do to find what you are looking for. Odds usually are displayed very clearly as white on green. The live betting section is also done in similar ways to the homepage and they have been able to fit lots of information in a small space thanks to the clever use of collapsible menus. Unibet interface should be taken as an example by lots of top betting sites.

Unibet has won an award for their mobile app, and it is not surprising to see why. They have used a similar colour theme to the main desktop site. Everything is straightforward to locate, and the navigation is effortless. The app has the same features of the main desktop site so you can always use it when you want to place a wager even on the live streaming.


Unibet MarketsSurely this is one of the strongest points of Unibet. You can expect to find all the standard markets of UK bookies concerning racing, football and others popular sports. In addition to that, there are lots more continental lines available like Trotting, Cyclo-Cross and similar.

The depth of the market is excellent: on football alone, you will find more than 30,000 betting lines every top league. Not many betting sites can match this.

Unibet is not covering only sports but they have a wide section with specials and novelty betting: so if you are looking to place a wager on all major worldwide politics events, Tv shows and awards you are int he right place.


Unibet oddsUnibet always have great prices, especially around major sports events. As a company, they have very low margins on top European football leagues and Premier League: the payback when betting on popular markets like Win Draw Win is in the region of 97.5% (only 2.5% commission). This is a lot higher than payout in a lot of casino games.

Odds usually are very close to the top for every event. It is also suggested to take advantage of the regular price boosts offers that Unibet is running. Those can add significant value to your bets, and if you usually are betting on accumulators, you will be able to get enhanced odds multiples mostly on a daily basis.

Since Unibet is a European bookmaker odds are provided by default in decimal, but this is not a problem as if you prefer fractional odds you can set it up easily both in the desktop and mobile site. American odds are also available if needed. If you want to know more about the difference in odds formats, take a look at our dedicated betting odds guide.

Minimum & Maximum Bets And Payouts

limitsThis is where Unibet show their large financial backup. Payout limits are very high up to £1M in top sports like football and horse racing. Others sports like golf, tennis, rugby, darts etc. still have decent payouts at £500,000 while others sports are capped at £250,000.

For novelty and special bets, the payout limits are at £50,000. A good thing about Unibet is that the operator won’t let you stake more than you might potentially win. The maximum limit will be on the betslip, and this is undoubtedly a great way to show that Unibet is a very transparent and honest betting site. Minimum bets are from as low as £0.10 which is great.

Live Betting & Streaming
Live In-Play Betting

Unibet In PlayUnibet are excelling in the live in play betting. Not only they have a choice of more than 150,000 live events that you can bet on every single year, but also they are streaming live around 40,000 of those.

You won’t find a better live bet interface than Unibet easily. Even if the font size is rather small, text and odds can be seen easily as there is a good contrast between white and green. In this way, the bookmaker can condense all thousands of live events very easily by occupying just one space. The right-hand menu is also dedicated to in-play features instead of flashy offers.

The way all the in-play markets are collapsed is straightforward to understand, and this also permits to find whatever you are looking for without having to scroll long pages.

As if this wasn’t enough on Unibet you will also find stats, live score and great result pages. They also have betting experts blog with top sportsmen like Gavin Hasting, Graeme Swan and others in addition to updated daily news.

The mobile in play betting is also top level, and it does follow the same principles as the desktop feature. The depth of market is fantastic with hundreds of betting lines on the main events like football top games. Overall a tremendous live betting package from Unibet.

Live Streaming

live-streaming-unibetUnibet is live streaming more than 40,000 events every single year. Given their continental focus, you will find lots of events that are streamed by Unibet, that you will not find with other UK bookies.

Unibet TV feature is top notch: up to a week or more in advance, punters are able to see what are the live events that will be streamed. This is great as lots of betting sites do not publish the live stream schedule well in advance: with Unibet you can plan what you will watch and wager on easily.

By looking at the streaming schedule you will be impressed by the range of live sports on offer: this goes from football and tennis to snooker, ice hockey, darts, volleyball, basketball and a lots more. In regards to football, you can watch great games from Serie A, La Liga and lots more top level European leagues.

As you would expect all the live streaming is also available on mobile and the quality is excellent and loading time is reduced.

Mobile Betting

unibet_mobileAs mentioned, this product is award winning and you will quickly figure out why. At first look, the app doesn’t really seem too different from others bookies, but once you have used sometimes the differences will be easy to see.

First of all the app is not over-crowded which means it is loading very fast and it doesn’t tend to crash like many others. As soon as you get into the app, you will see clear sports markets, in play and live streaming features all at your disposal. Every single menu is collapsible and everything is set up in a very logic way: this saves you a lot of time especially if you are in a rush or if you are connecting from a slow mobile network.

Unibet also has others apps for casino and poker and one dedicated to horse racing. We are not huge fans of having lots of apps, but in this case it was clear Unibet intent: they wanted to have the best sporting features into the sports app without compromising the integrity.

Cash Out

Unibet calls this feature Cash In but it is precisely the same as Cash Out. This is a nice feature that does enhance live betting: it gives the punter more control, and although you will always get less then if the bet was allowed to run to completion, it can reduce your losses or improve your winnings over time.

We have to say that Unibet Cash In functionality doesn’t particularly stand out but it is an excellent addition to an excellent in play and live streaming platform.

Gaming & Casino

Unibet CasinoUnibet has an excellent casino tradition, and it is not surprising to see that it is as user-friendly as the sportsbook. If you decide you can sign up also to the casino, and you will get an additional welcome bonus for this product.

The Unibet casino app is one of the best out there: everything has been studied so that it is not overcrowded and straightforward to use. In 2008 Unibet has acquired Maria Bingo and now has one of the best Bingo sites out there.

Social Media

Unibet has a significant presence on social media. The Facebook page is very clean and populated with exciting news in addition to regular betting offers. The page is very successful with more than 750,000 followers. On Twitter, the concept is the same with interesting content, tweets with news, links, etc.

Unique Selling Point

Unibet is a great betting site that has gone unnoticed by UK punters for far too long. They provide everything a customer will want, and they have some many unique features that set the brand at the level of the best in the industry.

Their live betting and live streaming, live scores, expert blogs, news features and great interface make one of the best online betting packages out there. Especially if you like to bet while watching events in live streaming, it will be silly to ignore a betting site of the quality of Unibet.

Payment Options Deposit & Withdrawal

Unibet offers accounts in many currencies, and this is not surprising considering their European outlook. Once you have opened an account in one currency, you won’t be able to change it later.


Credit CardMinimum and maximum deposits limits are not stated but you will find it out when you try to make a deposit using a payment method. For regular credit and debit card payments, e-Wallets, etc. the minimum deposit is £5 while the maximum is £10,000 per transaction. Only PayPal is £10. For bank transfers, as you can imagine, there aren’t limits.

As Unibet is an online-only bookmaker, you are not allowed to make deposits in cash, but there are different alternatives like PaySafeCard and similar which is a cash voucher system (minimum deposit is £10, maximum is £750). Also, you are allowed to make a deposit using either Skrill and Neteller but not for your very first deposit where a bank card or Paypal or bank transfer should be used. You can then switch to those services from the second deposit.

With Unibet you can also deposit via phone and the minimum and maximum limits are as above.


It is possible to make withdrawals using the methods you have used to deposit. Minimum and maximum withdrawals will way, but usually, it is the region of £15 (£10 if using e-Wallets). The maximum is £50,000 for every card transaction while it is £1k for Skrill and Neteller. There aren’t limits for bank transfers.

Customer Support

Every company, even the bigger ones, have something to improve and for Unibet this is the customer service and the help section. Even though the agents seem to be well prepared and friendly, there doesn’t seem to be enough of them at least as far as the UK market is concerned. You can phone Unibet Freephone with lines that are open from 7am to 1am during the week and 11pm on weekends.

The live chat is available 24/7 and same for the emails. The main issue is that for live chat you need to wait at least 10 minutes or more to get in touch with someone. Emails response is around 4 hours and on the phone, you usually are placed on hold for a while. If Unibet can improve this situation, it would be great as they are offering overall an excellent service.

The FAQ section and the help section has to be improved. The interface is good but you will see that the menu options are not useful and even if the section is searchable, the results tend not to be relevant. This might be one of the reasons why their customer service tends to be overloaded.

Responsible Gambling

Gambling CommissionUnibet are required to promote responsible gambling as part of the commitment they made when taking the UK Gambling license. We have to say that Unibet is very active in this area and go well beyond what are the minimum law requirements.

Unibet is part of the European Gaming & Betting Association and have invested more than £180M in improving their platform to spot problem gambling patterns. Unibet has a Player Safety Early Detection System which is designed to discover problem gambling behaviour earlier. Unibet also offers extensive tools to allow customers to manage their gambling responsibly.

Licence Information

Unibet operates in the UK thanks to a full UK Gambling Commission license (No. 45322). They do also have relevant European and Maltese licenses for operating outside the UK.

Contact Details

Platinum Gaming Limited, Kindred Group
Customer Services: 0800 329 393
Camilleri Preziosi, Level 2, Valletta Buildings, South Street, Valletta VLT 1103, Malta.

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