William Hill Review

William Hill LogoWilliam Hill is one of the oldest and bigger betting company in the world, and it is also listed on the FTSE 250. William Hill betting site has everything you need from an online bookmaker as it has excellent market depth, great live betting and streaming package, top quality mobile app, innovative functionalities like Cash Out, in-store betting integration, casino, bingo and a lot more.

William Hill is a must betting site to have in your betting portfolio as it also offers high-value odds and offers around top events.

Three Key reasons to join William Hill:
– Big, Trustable Powerful Betting Operator – not many have the financial stability, the trust and the features of William Hill
– Top Live Betting & Streaming package – a massive number of markets and betting offers.
– Great Flexibility – opportunity to bet online, by phone, in the shop and by text with the same account.

About William Hill

You might never have placed a single wager, and you would still know who William Hill is if you live in the UK. This is because William Hill brand is so huge that they have a betting shop in every UK high street and they do also advertise extensively both offline and online.

William Hill currently has around 25% of the UK betting market with 2,300 betting shops. Their online business is operating in more than 200 countries, and their website is translated into 20 different languages and accept multiple currencies.

William Hill currently has a revenue which is more than £1.7 billion, and they employ more than 16,000 people.

The company was founded in 1934 by William Hill in person. Mr Hill used a loophole that permitted him to accept bets by credit and post instead of cash. Using this strategy, he had great success, and in 1944 it produced the first fixed odds football coupon.

Initially reluctant to betting shops, William Hill changed his mind in 1966 when he decided to open his first betting shop with a significant delay to the competition. William Hill died in 1970, and the company was acquired by Sears Holdings in 1971, then by Grand Metropolitan in 1988 and finally by Brent Walker in 1989.

When Brent Walker collapsed due to debt William Hill were taken by Nomura which was a Japanese Investment bank in 1997. In 1998 William Hill online was launched, and the company was sold to firms Cinven and CVC in 1999. It started to be listed on the London Stock Exchange in 2002.

In 2005 William Hill increased his presence in the country by 624 new shops, and in 2008 they made a partnership with Orbis and Playtech to improve their online operations and casino product.

Similarly to other main betting sites, William Hill has decided to move their sportsbook to Gibraltar in 2009 to save some tax money. With the move, they have officially become an international company, and they have also been the first European betting company to get a gaming license in the US, Nevada.

William Hill has one of the biggest and most expansive online betting sites. You can get every gambling service you can think off at William Hill apart from an exchange. This betting site has over 2.5 million loyal customers, and this tells a story!

Design, Interface And Appearance

William Hill DesignWilliam Hill was the first UK betting site to launch an online website back in 1998. They then strengthen their online position with the partnership with Playtech: even though this is now over, it has helped the business to improve massively and grow their online operations and be protagonist also in the modern betting world.

William Hill has an excellent website that is running very smoothly considering how many features it has. Everything is well organised, and you can easily reach the sections and markets of your choice from the handy top bar menu situated on the homepage. From a design point of view, William Hill is not the best but surely not the worst.

Since the website is full of information, it does require some scrolling: it is very challenging to condense and categorised such massive amount of data to be more user-friendly, and this is undoubtedly a bit of a problem with William Hill site.

The classic William Hill colours do work well on the site as the items are clear with odds that can be immediately identified as they are in black on a white background. The text is also of the right size.

William Hill does offer a vast amount of apps for the various products. The main sports app is better than the main site in presenting the considerable depth of market available at Hill. They have used blue and white colours, and those work really well on a mobile device with the homepage that is not too overcrowded.

The A-Z menu can be easily navigable, and the icons and texts are of the right size. On the app, you can also play some games and has full sportsbook access including in-play, streaming and app. Surely not the best app out there from a design point of view but extremely functional and very simple to use.


William Hill MarketsWilliam Hill has a huge number of betting markets to offer to their customers. The depth of the market is unparalleled, and if you like to wager on a high number of markets and events, then William Hill has to be in your betting portfolio.

On William Hill, you can place bets on all football games even on more obscure leagues like the South Korean K-League. A considerable amount of sports are covered including the non-mainstream ones like eSports, etc.

For the top events, like big football games, William Hill has a depth of market of more than 100 betting lines.

In addition to sports markets, William Hill also has a rich non-sports and special markets section where you can bet on the UK and world politics, TV awards, weather and a lot more.
Another section available with lots of options is the virtual betting. Financial betting is also offered and has a dedicated mobile app.


William Hil OddsWilliam Hill has very competitive odds around the main sporting events and as you will be able to see they sit near the top of the odds charts for the most popular outright bets. Overall their odds are decent across their book so if you want a betting site that has a significant number of betting lines and good value William Hill will be a good choice.

Taking into consideration how big is the William Hill brand you would expect more enhanced odds offers that they do currently offer, however, this is an area where they have improved lately. By betting with William Hill, you will benefit from regular money back offers on lots of events, acca insurance and few others promotions. Some bonuses are valid for the whole season like for example in horse racing.

On William Hill betting site you can display odds in fraction, decimal and American formats. If you don’t find a betting line, you can always request a bet both online and in the stores.

Minimum / Maximum Bets & Payouts

limitsTo avoid the disappointment of seeing your winning capped, it is imperative that you always check the maximum payout for the wager you are going to place.

Minimum stakes are as low as £0.03 on singles and even £0.01 on multiples. Maximum bets are based on maximum payout limits which are available on the T&C’s of the site.

William Hill also accepts telephone betting with a minimum stake of £10 per call (£1 per single and £0.25 per multiple). Alternatively, you can bet by SMS text service: to take advantage of that service simply write your bet and stake in the same way you would do on a bet slop. Minimum bets via text are as low as £1.

Generally, William Hill has the highest payouts in the betting industry, and this is not surprising considering the size of the brand. It is important however to check the payouts especially if you are betting on minor sports or more obscure events. The maximum payout for the UK and Irish horse racing is set to £1 Million while £2 Million is for top football games, £500k on golf, £250k on tennis and lots of other sports.

Always remember that maximum payouts are determined by the market with the lowest cap in case you placing a multiple.

Live Betting & Streaming

William Hill live bettingWilliam Hill has one of the wealthiest offers when it comes to In play betting packages. Undoubtedly the design could be improved but considering the amount of data it does the job well, and it is smooth and straightforward to use. Odds are clear to see, and they do update very rapidly. Streaming is well integrated and Cash Out functionality is offered in almost every single market. William Hill also has an in-play schedule which is really useful and can be used efficiently.

When expanding an in play market, you will see clean graphics and also text commentaries and stats that will help you make educated betting decisions. As if this wasn’t enough, William Hill also offers great news, blogs, tips and radio service.

Aesthetically the blue and white colour works really well in the in play section, and you will see all the elements in the page clearly.

On the desktop site, markets are only semi-permeable which means your eyes will be scrolling across 100’s betting odds on the richest markets. Surely it is great having all those options, but in a service that is all about getting your bets executed as fast as possible, it is a bit of an issue.

The problem has been resolved in the live betting on the mobile app where everything has been organised, and it is a lot straightforward to use. If we look at the In-Play section on the desktop site, we can say that there are better packages around but if you consider the mobile William Hill is up there with the best.

Live Streaming

William Hill Live StreamWilliam Hill has clearly invested in this service, and the results are impressive. William Hill TV (WHTV) is offering every single day a vast amount of sport in live streaming to their customers: it goes from football to horse racing to the minor sports. The live streaming service is also integrated with the in play radio service so that more events can be covered by the minute.

An interesting points to make about WHTV is that you don’t have to have a funded account to watch. This except horse racing that does require a minimum of £1 bet on the race you want to watch. The live streaming service is well integrated with in play betting and can also be accessed via the mobile app.

You will clearly see what are the events that will be live streamed, as you will find a TV symbol next to it. William Hill does not offer the same multi-event streaming functionalities of some other betting sites, but after all keeping everything more straightforward can also be a plus.

Mobile Betting

Mobile_WHThere are many betting apps offered by William Hill that will work well and allow you to bet and manage your account wherever you go. You can also watch live streaming events and bet in play.

Since William Hill have a considerable amount of betting lines to offer, the interface is good, and overall we think they have done a better job in the mobile version than on the main desktop site.

William Hill also has excellent bespoke apps for different products like Casino, Vegas, Live Casino, Bingo, financial. With the main app, you also have access to some virtual betting games. All the different apps are well rated on both Apple and Android and are improved regularly.

William Hill has dealt very well with the reduced space on mobile and can probably learn a lesson or two to most betting sites. Both the home page and internal pages like the in play section have very intuitive collapsed menu which allow displaying lots of odds and functions without scrolling for too long. This is very important, especially when betting in play through mobile devices.

William Hill is available in a lot of countries, and another advantage is that you can bet with this bookmaker in most locations while abroad.

Cash Out

Cash Out or Cash In like it is called at William Hill is a great feature that has given more control to the punter that can decide at any time if it wants to settle the bet without waiting for the event to come to completion. William Hill allows you to use this functionality both in pre-event and in-play markets.

This is a great new way of betting, and it is mainly used from mobile while betting in play. Even if your settlement is always lower value vs your potential winnings, you can reduce losses and increase profits if used correctly.

Gaming & Casino

William Hill CasinoAs you would expect from a brand of the size of William Hill, they are offering full casino and gaming products. You can use other products with the same account you are using for sport, and you will also receive additional welcome bonuses if you do sign up.

Social Media

William Hill has had for a long time a strong presence on social media. On Facebook their page has around 1 million followers: it is continuously updated with offers, news and funny info. They also have a Twitter handle (@WillHillBet) with many tweets every day with offers, odds, news and a lot more. William Hill also has other handles dedicated to other products.

Unique Selling Point

It is difficult to find a single Unique Selling Point for a betting site like William Hill. They are one of the biggest betting companies in the world and are therefore able to offer everything you want from a bookmaker. Their in-play and streaming are not the best out there concerning design, but they do the job well, and the depth of market is impressive. They have integrated well the online-offline, and as a customer, you can also bet in the shops. Again, nothing groundbreaking but still a useful additional service that online-only bookmakers cannot offer.

The amount of payment options is tremendous, and William Hill mobile up is very good but again nothing ground-breaking.

William Hill also has a section called Tip Advisor that no others betting site is offering: here you will be able to get tips from other popular punters on the site. You can follow what other people’s bet and build your own profile. There is also a leaderboard where tipsters are ranked and can win prizes.

The news and tipping section of the William Hill blog is particularly good, and the same can be said of their radio in play feature. Casinos and games sections are there with the best, and the integration of financials is not something available in many betting sites.

Payment Options Deposit/Withdrawal

cash-out-iconWilliam Hill allow you to deposit and withdraw in many different ways: all are free and have high limits. Betting can be done in 11 currencies, and the betting site is translated into 24 languages and available in more than 175 countries in the world. If you want to know more detailed information on each payment method, visit our payment options dedicated section.

How To Place A Bet With William Hill

Betting with William Hill is straightforward. Once you have opened your account, you can select the currency of your choice and make the first deposit. You can then pick the selection you want to bet on, and from the betslip click ‘place bet’. You can also use the same account if you’re going to make phone bets, mobile, text or even betting in store.

You can also use your cash to make deposits in store. Here you will also be able to make withdrawals: to do so merely select CashDirect in your betting account and you will be given a code that you will be able to use in store. You can make two withdrawals every day.

Plus Card

Another useful William Hill feature is their Plus Card. This is a physical card that is linked with your online account wallet and will allow you to deposit and withdraw money from any William Hill shop. With the Plus Card, if you bet in a store, you will also qualify for special offers.


Deposit limits will vary depending on the funding method that you are going to use, but the minimum is usually £5 while the maximum is £99,000 in 24 hours. William Hill also offers a huge amount of payment options which are unparallel. All major debit and credit cards are accepted as you would expect.


You can withdraw using any of the methods you have used for the deposit. Withdrawals are free of charge with William Hill, however, your bank might apply some fee for the wire transfers so best to check. Any fee will be displayed on William Hill withdrawal page.

All withdrawals are made immediately and depending on the method used it will take between 2 and 5 working days for the funds to arrive in your account. If you are using a digital wallet like PayPal and Skrill, you can get the funds in a few hours.

Minimum withdrawals are in the region of £5 while it is £10 for CashDirect and £25 for a bank transfer. Maximum withdrawal with a debit card is £60,000 while credit cards are £99,999.

Customer Service

William Hill has customer support that can be reached 24/7 via many different channels: free phone, live chat, emails, etc. Agents are very well prepared and will solve most problems rapidly. There is also a useful help search functionality on the site which will address common queries.

Responsible Gambling

Gambling CommissionAs you would expect, William Hill is fully compliant with the UK Gambling Regulation and take Responsible Gambling very seriously. William Hill also provides many tools that will help in managing your betting activity responsibly. If you want to know you can also visit independent gambling advice GambleAware.org.


William Hill has a UK Gambling License issued by the UK Gambling Commission (License No 39225). This betting company is also regulated in other countries around the globe like Las Vegas for instance. If you want to know more details take a look at our licencing and law dedicated section.

Contact Details

William Hill
WHG (International) Limited
Customer Services: 0800 085 6296
E-Mail: support@williamhill.co.uk
William Hill Online, 6/1 Watersport place, Gibraltar, GX11 1AA.

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